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Our Story

Built From Inside
the Industry

Sell To Canada was founded by trade professionals who watched too many good companies fail at the border — not because their products weren't ready, but because the system was never explained to them.

Who We Are

The People Behind STC

Jonny Goldmaker

Co-Founder

Jonny brings a background in commercialization and market entry, having worked with brands across North America on go-to-market strategy, operational infrastructure, and cross-border commerce.

His focus at STC is the client relationship — translating complex compliance requirements into clear, actionable steps that make commercial sense.

STC was co-founded in partnership with Arrival Customs Brokers — one of Canada's established customs brokerages with over 35 years of operational experience. Their regulatory depth in CARM compliance, HS classification, and CBSA requirements is the expertise behind every engagement we take on.

How We Work

What Sets Us Apart

01

Canada-Only Focus

We don't do global trade compliance. We do Canada — deeply, specifically, and exclusively. That focus means better outcomes for every client.

02

Operator + Expert

We pair 35+ years of customs expertise with real business operations experience. The advice is practical, not just technically correct.

03

One Point of Contact

No call centres. No queues. You work directly with us — from first inquiry through your first shipment and beyond.